Privacy Policy

Privacy Policy

INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE DATA CONTROLLER

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data includes all information that can personally identify you.

1.2 The data controller for this website, within the meaning of the General Data Protection Regulation (GDPR), is [Company Name]. The data controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

1.3 For security reasons and to protect the transfer of personal data and other confidential information (e.g., orders or requests to the data controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the prefix "https://" and the padlock icon in the browser bar.

DATA COLLECTION WHEN ACCESSING OUR WEBSITE

If you use our website solely for informational purposes, i.e., if you do not register or provide us with any other information, we only collect the data that your browser sends to our server (so-called "server log files"). When you visit the website, we collect the following data that is technically necessary to display the website:

  • The website visited
  • Date and time of access
  • Amount of data sent in bytes
  • Source/reference from which you accessed the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymous form)

Processing is carried out based on Art. 6(1)(f) of the GDPR, based on our legitimate interest in improving the stability and functionality of our website. The data will not be transferred or used otherwise. However, we reserve the right to review the server log files retrospectively if there are concrete indications of illegal use.

COOKIES

To make visiting our website more attractive and to enable the use of certain features, we use so-called cookies on various pages. Cookies are small text files that are stored on your device. Some of the cookies we use are deleted after the browser session (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third parties) to recognize your browser on a subsequent visit (persistent cookies). When cookies are set, we collect and process specific user information such as browser and location data and IP addresses. Persistent cookies are automatically deleted after a certain period, which can vary depending on the cookie.

In some cases, cookies are used to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). To the extent that individual cookies we set also process personal data, the processing is carried out based on Art. 6(1)(b) of the GDPR for the execution of the contract or based on Art. 6(1)(f) of the GDPR to ensure our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site.

We may work with advertising partners to make our website more interesting for you. To this end, cookies from partner companies will also be stored on your hard drive when you visit our website (third-party cookies). If we work with the mentioned advertising partners, you will be separately and detailed informed about the use of such cookies and the scope of the information collected in each case within the following paragraphs.

You can configure your browser to be informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for specific cases or in general. Each browser differs in how it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find instructions for the respective browser at the following links:

  • Internet Explorer: Microsoft Support
  • Firefox: Mozilla Support
  • Chrome: Google Chrome Support
  • Safari: Apple Support
  • Opera: Opera Support

CONTACT

When you contact us (e.g., via a contact form or email), personal data is collected. The specific data collected via a contact form can be seen on the respective contact form. This data is used solely to respond to your request or to contact you and for the associated technical administration. The legal basis for the processing of the data is our legitimate interest in responding to your request in accordance with Art. 6(1)(f) of the GDPR. If you contact us with the aim of concluding a contract, the additional legal basis for processing is Art. 6(1)(b) of the GDPR. Your data will be deleted after the final processing of your request; this is the case when it can be concluded that the matter has been definitively resolved, and provided that there are no legal retention obligations.

DATA PROCESSING FOR OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING

In accordance with Art. 6(1)(b) of the GDPR, personal data is collected and processed when you provide it to us for the execution of a contract or when opening a customer account. The specific data collected can be seen on the respective input forms. Deleting your customer account is possible at any time and can be done by sending a message to the address of the data controller mentioned above. We store and use the data you provide for contract processing. After the complete execution of the contract or deletion of your customer account, your data will be blocked with respect to tax and commercial retention periods and deleted after these periods, unless you have explicitly consented to further use of your data or we have the right to further use of data that is legally permitted and which we inform you about in this statement.

USE OF YOUR DATA FOR DIRECT ADVERTISING

6.1 Subscription to Our Email Newsletter

If you subscribe to our email newsletter, we will send you regular information about our offers. The only mandatory information for sending the newsletter is your email address. Providing additional data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure. This means we will only send you an email newsletter if you have explicitly confirmed that you agree to receive the newsletter. We will then send you a confirmation email asking you to confirm that you want to receive future newsletters by clicking on a corresponding link. By activating the confirmation link, you give us permission to use your personal data in accordance with Art. 6(1)(a) of the GDPR. When you register for the newsletter, we store the IP address entered by the Internet Service Provider (ISP), as well as the date and time of registration, to be able to trace any misuse of your email address at a later time. The data collected during the registration for the newsletter is used solely for promotional purposes via the newsletter. You can unsubscribe from the newsletter at any time via the link in the newsletter or by sending a message to the data controller mentioned above. After unsubscribing, your email address will be immediately removed from our newsletter mailing list unless you have explicitly consented to further use of your data or we reserve the right to further use of data, which is legally permissible and which we inform you about in this statement.

  • 6.2 Sending the Newsletter to Existing Customers

    If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range via email. No separate consent from you is required for this. In this respect, data processing is based solely on our legitimate interest in personalised direct advertising in accordance with Article 6(1)(f) of the GDPR. If you have initially objected to the use of your email address for this purpose, we will not send you any emails. You have the right to object to the use of your email address for the aforementioned advertising purposes at any time, with effect for the future, by informing the data controller listed above. Upon receipt of your objection, the use of your email address for advertising purposes will cease immediately.

    DATA PROCESSING FOR ORDER PROCESSING

    7.1 The personal data we collect will be passed on to the transport company entrusted with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. Your payment data will be passed on to the authorised credit institution as part of the payment processing, if necessary. If payment service providers are engaged, we will explicitly inform you of this below. The legal basis for the data transfer is Article 6(1)(b) of the GDPR.

    7.2 Use of Payment Service Providers

    PayPal: When paying via PayPal, credit card via PayPal, direct debit via PayPal, or, if offered, "purchase on account" via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). The transfer takes place in accordance with Article 6(1)(b) of the GDPR and only insofar as it is necessary for the payment processing.

    PayPal reserves the right to conduct a credit check for credit card payment methods via PayPal, direct debit via PayPal, or, if offered, "purchase on account" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6(1)(f) of the GDPR, based on PayPal's legitimate interest in determining your creditworthiness. The result of the credit check regarding the statistical probability of default is used by PayPal to decide whether the respective payment method is offered. The credit report may contain probability values (so-called score values). If score values are included in the credit report result, they are based on a scientifically recognised mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. For further information on data protection, including details of the credit agencies used, please refer to PayPal's privacy policy: PayPal Privacy. You may object to this processing of your data at any time by sending a message to PayPal. However, PayPal may continue to process your personal data if necessary for the contractual processing of payments.

    SOFORT: If you choose the "SOFORT" payment method, the payment will be processed via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we pass on the information provided during the ordering process together with information about your order in accordance with Article 6(1)(b) of the GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will be passed on solely for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary for this purpose. More information about data protection by SOFORT can be found at: SOFORT Privacy.

    CONTACT FOR DELIVERY INQUIRIES

    8.1 Delivery Requests

    We use your email address to send you a one-time reminder to review your order for the review system we use, provided you have expressly consented to this processing during or after your order in accordance with Article 6(1)(a) of the GDPR. You can revoke your consent at any time by sending a message to the data controller.

    USE OF SOCIAL MEDIA: SOCIAL PLUGINS

    9.1 Facebook Plugins with Shariff Solution

    Our website uses social plugins ("plugins") from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). To better protect your data when you visit our website, these buttons are not fully integrated as plugins on the page but only as an HTML link. This type of integration ensures that when you visit a page on our website containing such buttons, no connection is established with Facebook's servers. When you click on the button, a new browser window opens and the Facebook page loads, where you can interact with the plugins (if necessary, after logging in). Facebook Inc., based in the USA, is certified under the EU-US Privacy Shield, which ensures compliance with the EU data protection level. The purpose and scope of data collection and further processing and use of the data by Facebook, as well as your rights in this regard and settings options for protecting your privacy, can be found in Facebook's privacy policy: Facebook Privacy.

    9.2 Google+ Plugins with Shariff Solution

    Our website uses social plugins ("plugins") from the Google+ social network, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

    To better protect your data when you visit our website, these buttons are not fully integrated as plugins on the page but only as an HTML link. This type of integration ensures that when you visit a page on our website containing such buttons, no connection is established with Google+ servers. When you click on the button, a new browser window opens, and the Google+ page loads, where you can interact with the plugins (if necessary, after logging in).

    Google LLC, based in the USA, is certified under the EU-US Privacy Shield, which ensures compliance with the EU data protection level. The purpose and scope of data collection and further processing and use of the data by Google, as well as your rights in this regard and settings options for protecting your privacy, can be found in Google's privacy policy: Google Privacy.

    9.3 Instagram Plugins with Shariff Solution

    Our website uses social plugins ("plugins") from the online service Instagram, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

    To better protect your data when you visit our website, these buttons are not fully integrated as plugins on the page but only as an HTML link. This type of integration ensures that when you visit a page on our website containing such buttons, no connection is established with Instagram servers. When you click on the button, a new browser window opens, and the Instagram page loads, where you can interact with the plugins (if necessary, after logging in).

    Instagram LLC, based in the USA, is certified under the EU-US Privacy Shield, which ensures compliance with the EU data protection level. The purpose and scope of data collection and further processing and use of the data by Instagram, as well as your rights in this regard and settings options for protecting your privacy, can be found in Instagram's privacy policy: Instagram Privacy.

    ONLINE MARKETING

    10.1 DoubleClick by Google

    This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

    DoubleClick uses cookies to display ads that are relevant to users, improve campaign performance reports, or prevent users from seeing the same ads multiple times. Google uses a cookie ID to track which ads are displayed in which browser and to prevent them from being displayed multiple times. The processing is based on our legitimate interest in optimally marketing our website in accordance with Article 6(1)(f) of the GDPR.

    In addition, DoubleClick cookie IDs can be used to track conversions related to ad requests. For example, when a user sees a DoubleClick ad and later visits the advertiser's website with the same browser and makes a purchase there. According to Google, DoubleClick cookies do not contain any personal information.

    Through the use of the marketing tools used, your browser automatically establishes a direct connection to Google's server. We have no control over the extent and further use of the data collected by Google through the use of this tool. To the best of our knowledge, Google receives the information that you have visited the relevant part of our website or clicked on one of our ads through the integration of DoubleClick. If you are logged in to a Google service, Google may associate the visit with your account. Even if you are not logged in to Google or have not registered, it is possible that the provider may obtain and store your IP address.

    If you wish to object to this tracking process, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, https://www.google.de/settings/ads, with this setting being deleted when you delete your cookies. You can also contact the Digital Advertising Alliance at www.aboutads.info for more information on setting cookies and adjusting your settings. Finally, you can set your browser to inform you about the setting of cookies and individually decide whether to accept them or exclude them in certain cases or in general. If cookies are not accepted, the functionality of our website may be limited.

    Google LLC, based in the USA, is certified under the EU-US Privacy Shield, which ensures compliance with the EU data protection level. Further information on DoubleClick by Google's data protection regulations can be found at: Google Policies.

    10.2 Google AdWords Remarketing

    Our website uses the features of Google AdWords Remarketing, which we use to promote this website in Google's search results, as well as on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

    For this purpose, Google places a cookie in the browser of your end device, which automatically enables interest-based advertising through a pseudonymous cookie ID and based on the pages you visit. Processing is based on our legitimate interest in optimally marketing our website in accordance with Article 6(1)(f) of the GDPR.

    Further data processing will only take place if you have agreed with Google that your web and app browsing history will be linked to your Google account and information from your Google account will be used to personalise ads you see on the web. If you are logged in to Google during your visit to our website, Google will use your data together with Google Analytics data to create and define audience lists for cross-device remarketing. For this purpose, Google temporarily associates your personal data with Google Analytics data to form target groups.

    Google AdWords Remarketing is a service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google LLC, based in the USA, is certified under the EU-US Privacy Shield, which ensures compliance with the EU data protection level.

    You can permanently deactivate the setting of advertising cookies by downloading and installing the browser plugin available under the following link: Ad Settings.

    Alternatively, you can inform yourself about the setting of cookies and adjust your settings with the Digital Advertising Alliance at www.aboutads.info. Finally, you can set your browser to inform you about the setting of cookies and individually decide whether to accept them or exclude them in certain cases or in general. If cookies are not accepted, the functionality of our website may be limited.

    Further information and the data protection regulations regarding advertising and Google can be viewed here: Google Privacy.

    WEB ANALYTICS SERVICES

    11.1 Google (Universal) Analytics

    This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including the abbreviated IP address) is generally transmitted to and stored by Google on servers in the United States.

    This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures that the IP address is anonymised by truncation and excludes direct personal reference. The extension means that your IP address is truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before it is transmitted to the United States. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and truncated there. In these exceptional cases, this processing is carried out in accordance with Article 6(1)(f) of the GDPR, based on our legitimate interest in the statistical analysis of user behaviour for optimisation and marketing purposes.

    On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide us with other services relating to website and internet use. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

    You may refuse the use of cookies by selecting the appropriate settings on your browser, but please note that if you do this, you may not be able to use the full functionality of this website. You can also prevent Google's collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing the browser plugin available at: Google Analytics Opt-out.

    As an alternative to the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent future tracking by Google Analytics within this website (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click this link again):

    https://tools.google.com/dlpage/gaoptout?hl=en.

    The text you provided seems to contain a detailed section of a privacy policy, explaining how different types of data are processed and what rights the data subjects (such as users or customers) have under the General Data Protection Regulation (GDPR). Here is an overview of the key points that are discussed:

    Google Analytics and Opt-Out

    Google Analytics: This is used to analyze user behavior on the website. It is explained that data is processed anonymously, unless in exceptional cases the full IP address is transmitted. Users can choose to opt-out of this tracking by installing a browser plugin or via an opt-out cookie.

    Privacy Shield: Google LLC is certified under the EU-US Privacy Shield, which means it complies with the EU standards for data protection.

    Retargeting/Marketing with Facebook Pixel

    Facebook Pixel: This tool from Facebook tracks user activity after they have clicked on a Facebook advertisement. The collected data is anonymous for the website administrator but can be used by Facebook to show targeted advertisements. This only occurs with the user's explicit consent (Art. 6(1)(a) GDPR).

    Opt-Out and Privacy Shield: Users can disable cookies in their browser settings or via the Digital Advertising Alliance. Facebook is also certified under the EU-US Privacy Shield.

    Rights of the Data Subject under the GDPR

    • Access: You have the right to access your personal data and information about how it is being processed.
    • Rectification: You can have incorrect personal data corrected.
    • Erasure: You have the right to have your personal data erased under certain conditions.
    • Restriction of Processing: You can have the processing of your data restricted under certain circumstances.
    • Data Portability: You can receive your personal data in a structured format or have it transferred to another party.
    • Withdrawal of Consent: You can withdraw your consent for data processing at any time.
    • Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority if you believe that your data is not being processed correctly.

    Right to Object

    You can object to the processing of your data when it is based on a legitimate interest of the processor. If the data is processed for direct marketing, you have the right to object at any time, after which the processing for those purposes will stop.

    Duration of Storage

    Personal data is stored according to the legal retention periods. After this period, the data will be deleted unless it is still needed for other legitimate purposes.

    This summary emphasizes how users can exercise their rights under the GDPR and what measures they can take to protect their privacy, such as using opt-out mechanisms and filing complaints with supervisory authorities.